WANTEDI SPECIAL CAFETERIAS FOR BODYBUILDERS AND DIETERS. Someone looking for an interesting and profitable business to enter should certainly consider the operation of a restaurant or cafeteria which catered specifically to bodybuilders and to people trying to gain or lose weight. We at AMG considered such an enterprise but have been so busy with other activities that there hasn't been time to follow through with it. In the L.A. phone directory, we found not one health-food restaurant listed, and any large community could support a number of such establishments. It would be important that some standard "non-faddist" foods were also served (such as steaks) so that regular customer's non-dieting friends would be willing to accompany them. The caloric, mineral, vitamin, protein/carbohydrate/fat components, etc of every food serving would be shown. For reducers, a tempting (but un-forbidden) variety of non-fattening dishes would be available, giving them the opportunity of complete appetite satisfaction without fear of weight gain. Foods for the bodybuilders would be extra high protein (by taking advantage of Multi-PurposeFood) mentioned in our Spring 57 issue, such dishes could be tasty, loaded with nutrition and yet less expensive than food offered in the usual restaurant. Everyone we talked to felt such an enterprise would enjoy a great success. They felt that the range of customers to be served would be great enough to insure adequate patronage, and that the similarity of their requirements would make for economical operation. No reason why this couldnt be started on a shoestring capital. Properly operated it would soon grow to a sizeable business. Page 20

DO ALL "MUSCLEMEN" HAVE INFERIORITY COMPLEXES? Behind the self-assurred swagger of the boy with the bulging muscles and meticulously combed hair, easy going composed voice, does there actually lie an almost frightening insecurity? Yes--to a certain degree, but probably no greater than the insecurity also felt by you and me. Almost all of us are afraid of other people, and are quite concerned over what kind of an impression we are making, despite our oft-repeated protestations to the contrary, of how little we care what other people think. The bodybuilder has chosen an attractive muscle display as his way to stand out from his fellow man and demand his respect, while others may try to prove their superiority by intellectual snobbishness, a very pious or omniscient religious movement, or some other medium. Everyone logically enough thinks of himself as center of the universe and as such recognizes the necessity of being superior to the herd.

Most bodybuilders are not content with their vast physical superiority to the average man, but rather are often miserable because somebody else has an extra quarter-inch of muscle on his calves. The boys who reach the tip top, win all the titles, almost always fail to find the personal satisfaction they "knew" would be there. Many of them turn to deep religions and philosophies which deny the importance of the body, to prove to themselves that they excel mentally as well as physically. Perhaps a balanced life which includes a "reasonable" amount of physical exercise (or bodybuilding), some religious and intellectual pursuits will actually bring more ego satisfaction than to "excel" in either diPage 21

"HORSE

PLAY".

by Art Bob Drawn from a combination of live models and action photos. 8x10 photo print at $1.50.

ArtBob

1611 N. Ave 56 Los Angeles 42, Calif.

THE NEW "FISH" by Art-Bob 1611 North Avenue 56, Los Angeles 42, Calif. An 8x10 print $1.50 or 6 different prints $5. 20 4x5 At-Bob prints $5 in set "A", 20 prints in Set "B". Buy both sets, get 8 extra prints free.

*A "fish" is jail slang for a new inmate, probably because he has just been "caught". He lives in a tank is guarded by "screws (a term derived from a vicious device still used in some prisons, to screw a mans arm inmo

every citizen's duty The new inmate of a boy's reformatory is faced with many problems and crises for which the best efforts of sympathetic guards, social wotkers etc cannot always effectively prepare him. In most areas, such which serve only to be a school for centers, but many still exist whichiorize himself with the facilities offered in his own area.

familiarize himself